Social Media Tools for Those Who Don’t Have All Day
Let’s face it, social media marketing is time consuming. Building a following and staying up with it can be a real bear. You can get lost in the task itself, and before you know it, you’ve spent all day on it. Don’t worry, with the right social media tools and a little planning, you can knock most of the work out in just a few minutes a day, or an hour a week. I manage a few industry blogs, so I have to be efficient if I want to be effective. Let’s take a look at my top 5 social media tools for success.
I absolutely cannot live without Hootsuite. I’d go without lunch every day to keep Hootsuite as a part of my arsenal (But it’s super affordable, so I don’t have to). No matter how many different Facebook, Twitter, LinkedIn and Google Plus accounts you have, you can manage all of your websites’ social media accounts from one place. There’s no logging in and logging out of different social media accounts, no complicated menus, or anything else to get in your way. Hootsuite is truly my social media management hub.
What I do: I set up a tab for each website I own. Under each tab, I have a column for each social media account under that website. I can sift through each site, replying to connections, sharing and liking content, and sharing my own. Also, scheduling your social posts is a breeze. I can set up posts for days at a time, and schedule them all at once. Who has time to sit there and post on Facebook and Twitter all day? I don’t!
Buffer is the absolute best way to share other people’s content. Want the attention of an influencer in your industry? Share their best stuff. They’ll notice you, and you’re likely to get a follow and a share or two out of it, to. Like Hootsuite, you can schedule content in advance so you’re not sitting there in front of social media all day.
Now this tool is something I can’t live without. One of the reasons why I never latched onto Instagram, was because I could never stick with it. I own my own business, and I am married with 2 children. I can’t always promise I am going to be available at the optimum posting time to get the likes and shares I should. I am one of those people that believe that if I can’t do something right or 100%, I am not doing it at all.
So, along comes Grum, the one tool that lets you create and schedule Instagram posts ahead of time. I got an exclusive lifetime deal for it, so I only had to pay a one time fee, but it is worth it. I can schedule a week of Instagram posts at a time, all set to run exactly when I want them to. it works just like it should, and I can do it on my computer, instead of pecking away on my smartphone.
When I dscovered IFTTT, which stands for If This, Then That, I thought I’d died and gone to heaven! You can set up recipes that work between two social media accounts. There are thousands of combinations, and they are absolute time savers. These recipes do everything from generate Twitter lists, to saving information you specify into a Google Doc for later. One of my favorites is to automatically post something I pin to a certain board on Pinterest to Tumblr, with specific tags. Think about the time you’ll save by not having to manually do repetitive tasks. I urge you to look into IFTTT immediately, which will open up a world of productivity you’ve only ever dreamed of.
I used Stencil all the time! Here are two things you should know. The first is that I am a professional graphic designer, with a Bachelors Degree. I have Photoshop, Illustrator, and tons of design tools at my disposal, but I still love Stencil. The second is that I use Stencil to create most of my social media posts. It’s one of the most useful social media apps out there. It creates graphics at specific sizes, set to different social media accounts like Facebook images, Twitter images, Instagram images, etc. Also, you can choose from 1000s of background images, tons of effects and overlays, and dozens of templates. It’s really easy to throw together a professional looking social media graphic in seconds, save it as a template for yourself later, or download it and post it to your social media accounts immediately.
Okay, so I said 5, but here’s a good bonus one I had to add to the list. It is quick and easy to use. They have a ton of templates available for social media, blog posts, presentations and A4 (print). I like how everything is quick and easy to use, and on top of all that, you have access to a mobile app for your tablet, too. This makes it easy to whip up a quick mock up on the the go. Canva is quick easy, powerful, and free!
Final Word About Social Media Services
Just remember that social media tools are just that – tools. They should enable you to do your faster and more efficiently. With them, I can accomplish the work of 2-3 people with careful planning. The key to true productivity is doing work in batches, so that you have a week, maybe even two weeks done at a time. This enables you to focus your efforts on running your business and making money, and less on promoting it.
Also published on Medium.