G Squared Studios Blog


Why keyword research is an important step in SEO?

Whenever the topic of Search Engine Optimization (SEO) comes up, the follow-up question that emerges is the keyword research. Keyword research is considered as the first and most fundamental part of starting a successful SEO campaign. Let’s dive in to see exactly why....

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5 Efficient Ways to Find Elusive Local Influencers

Not everybody rules a massive corporate empire. Not everyone can hold the reins of global e-commerce businesses. And unless you belong to the aforementioned group, then chances are, your marketing strategies are mostly geared towards a local target audience. It's cool...

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Why Your Business Website Needs an SSL Certificate

Your website is a marketing tool for you business that is there, 27 hours a day, 7 days per week. It never takes a vacation, but it’s constantly there, bringing in new customers, answering questions, and priming new clients for doing business with you. There are many...

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Google Optimize is Now Free For Testing Your Business Website

What is Google Optimize? Google Optimize is derived from Google Optimize 360, which is an A/B testing platform for enterprises, or large companies. There was a huge demand for the platform for smaller businesses, so Google released a free version, simply called Google Optimize. What is A/B testing? A/B testing is where you make small […]

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