G Squared Studios Blog
G Squared Studios Announced as a 2021 Local Excellence Award Winner by UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the...
Why keyword research is an important step in SEO?
Whenever the topic of Search Engine Optimization (SEO) comes up, the follow-up question that emerges is the keyword research. Keyword research is considered as the first and most fundamental part of starting a successful SEO campaign. Let’s dive in to see exactly why....
5 Efficient Ways to Find Elusive Local Influencers
Not everybody rules a massive corporate empire. Not everyone can hold the reins of global e-commerce businesses. And unless you belong to the aforementioned group, then chances are, your marketing strategies are mostly geared towards a local target audience. It's cool...
Local SEO Explained: What is Good For Business is Good For Search
The main goal of most businesses is to bring customers from the area into their location. Some businesses can do this naturally, just from being in a high traffic location. However, most businesses have to rely on search to help them to get interested customers...
8 Things Google Analytics can tell you about your website
Almost every business today is online. The easy and extensive use of the internet has allowed many businesses to go online. It becomes hard to keep track of your website once you are in business. To help you in website analysis, Google offers a free of cost feature...
21 Awesome Sites and Tools for Web Designers
Tools for Designers Productivity and focus are the keys to any business owner's success. The right tools can save you hours of work and free up valuable time for you to do more of the things that directly add to your revenue. If you can be more organized, you can do...
Why Your Business Website Needs an SSL Certificate
Your website is a marketing tool for you business that is there, 27 hours a day, 7 days per week. It never takes a vacation, but it’s constantly there, bringing in new customers, answering questions, and priming new clients for doing business with you. There are many...
8 Reasons Not to do your own marketing (forever)
Marketing Your Own Business It’s the American Dream to own your own successful business. Many people start their own businesses for specific reasons. They want more time to do the things they want. They want more personal freedom. They want to spend more time with...
Why Your Business Should Pay For Monthly Website Maintenance Services
Monthly Website Maintenance Plans Are Crucial A lot of time, science, and strategy went into building your new website. Everything, from the headings and marketing copy to the photos and professional graphics were handcrafted to speak personally to your ideal...
Google Optimize is Now Free For Testing Your Business Website
What is Google Optimize? Google Optimize is derived from Google Optimize 360, which is an A/B testing platform for enterprises, or large companies. There was a huge demand for the platform for smaller businesses, so Google released a free version, simply called Google Optimize. What is A/B testing? A/B testing is where you make small […]
Google’s Project Beacon & Why It’s Good for Your Business
It was a day like any other in my office earlier this week, when I decided to go downstairs and check the mail. To my surprise, I had a package in my mailbox. I was a little puzzled, especially when I saw that it was from Google. Did I win the Google lottery? Sadly, no, […]
