G Squared Studios Blog
Website Builder Woes: Why They Don’t Hurt My Business
A Free Website Builder? When someone says you can make your own website, it sounds like a great deal. This is especially if you have a low budget, or you’re just starting out. As a web designer, I am often asked “I bet you hate those free website builders don’t you?” What’s funny is that […]
Why Online Reviews Are Important to Local Business Success
It used to be that word of mouth was the way to build a buzz around your business. While it still may be that way to some extent, times have definitely changed. It is important now more than ever to utilize anything possible to give your business an edge over the competition. One thing that […]
Inbound Marketing & Why Your Business Needs a Blog
When most people think of a blog, they think of a work-from-home entrepreneur who is writing opinion posts in their pajamas. While that does happen a lot, that isn’t the end all be all when it comes to blogging. Having a blog on your business website can help you in a number of ways. Let’s […]
Can Local Business Listings Truly Help Bring in More Business?
One of the toughest things about running your own business is getting found by the right people who are actually looking for your services. You can spend money on Google Ads, Facebook Ads, Billboards, and everything else under the sun, but what actually works? These are great for driving traffic, new business and sales to […]
9 Instant Design Boosters for Any Website
What if I told you that you could do a few simple things to your website to greatly improve its effectiveness? Don’t scoff, you know it’s true deep down, but I’m guessing you’re not sure where to start. Do you know what design boosters will bring you the most impact? The main focus you should […]
How Web Design Packages Work
Web Design Packages What if I told you that you could save a lot of money on your website’s overall costs with web design packages? I know that it sounds strange. I am a web designer, telling you how to save money when building a website. The truth is, I’d rather you buy an entire […]
Web Page Essentials for a Fast Loading Site
Your Web Page Needs to Load Fast Now, more than ever, it is essential for your website to be super quick. Before, it was just a matter of people’s preference and their impatience. Now, if your web page loads slowly, you can be penalized in Google Search for it, and no one wants that. That’s […]
Website Design Pricing Factors Every Business Should Consider
What if I told you that website design pricing is different for every single project? I am willing to bet you’d be shocked, but it’s true. Every web design project I have been involved in has always come out to be a different price. The thing is, if you understand the different factors that go […]
Clever Logos With Hidden Imagery You Likely Never Noticed
Clever Logos Get Attention It wasn’t until I became a graphic designer that I started to take notice of the graphics and logos around me. Even after a couple of years of school, I never realized that some logos had hidden images and dual meanings built right in. When I finally did realize this, you […]
67 of the Best Free Photoshop Brushes You’ll Actually Use
The Best Free Photoshop Brushes for various projects When a client wants creative work that combines images for one powerful message, the right brushes can make the difference between mediocre and professional level work. You can combine Photoshop brushes with layers and masks to create realistic effects. Just remember, no matter how awesome your Photoshop […]
8 Key Elements of Great Web Design
What Makes A Great Web Design Experience? One of those words in the title above should give you a huge clue. It’s all about the user experience. A website should be easy to use, no matter what platform they are on. Things like quick load times and elements that are easy to tap on mobile […]
Creating Web Solutions Not Just Websites
Stand Out With Web Solutions There are so many tools out there to enable you to create a website. There are tools like Simbla, Webydo, Wix, and dozens others that allow you to create a website from scratch, or using a pre-made template. So how do you stand out as a Knoxville web designer among […]