Knoxville
Logo Design Company

The best way to explain this is through an example scenario. Imagine you are in a department store looking for a television. You are having trouble deciding between two different televisions. One is $100 more expensive than the other one and is made by a brand that you recognize and have seen for years. All of your friends and family know this brand, and you’ve always heard great things about them. Their brand is known for quality. The other brand is an obscure brand, that is cheaper, but you haven’t heard that much about them. It seems to have more bells and whistles than the first, and is cheaper, but you just aren’t sure if the television is made very well. 90% of purchases are made based on brand recognition, simply by the fact that they know that particular brand, they are familiar with it, and that they align that brand with quality. People like to know and be sure of what they are buying before they bring it home. This is the most important concept behind brand recognition. Brand recognition sells services and moves products better than any feature that you can include. A great example of Knoxville logo design is JFG, as they are Known locally in the Knoxville area for products such as coffee and mayonnaise. Another example would be if you were in a store surrounded by a crowd of different brands, you would pick the one whose logo you recognized, because you would already have an established level of trust with that company. You know that company, they have been around for a while, and you know that they make relatively good products. Some excellent products are passed by, due to the fact that no one recognizes the manufacturer. The saying goes “Stick with what you know” and this is true with shopping.

One key factor makes a great logo, and that is simplicity. I see logos every day that are complicated, and that don’t communicate an immediate message. They have too much detail, and there are too many parts and pieces involved, and it makes the logo harder to remember. You want an image that is easy to remember, and if possible, it needs to be clever. A key phrase to remember with logo design is “staying power” which simply means that the logo stays in a persons head the first time it is seen. Using a generic typeface, or clip art simply doesn’t give you the staying power you need to make people remember your company name and who you are. To sum it up, you need a custom logo design that matches the persona of your company, communicates who you are, makes you stand out from your competitors, and that is easy to remember.