Stop Guessing. Start Growing.
The membership community for Knoxville small business owners who want to show up on Google, get more calls, and understand exactly what works — without hiring a $1,500/month agency or figuring it out alone.
First 30 days free. Cancel anytime. No contracts. Spots are limited.
Built for Knoxville Small Business Owners Who Are Done Guessing at Digital Marketing
You know your business needs to rank on Google. You’ve maybe tried a few things — posted on Facebook, asked someone to “do SEO,” maybe even ran some ads. But you don’t really know what’s working or why, and you’re not sure who to trust.
G2 Pro gives you direct access to 20+ years of real-world knowledge from the same person who runs one of the most recognized web design and SEO agencies in Knoxville — in a community where you can ask questions and get straight answers.
You own a local Knoxville business
Contractor, attorney, realtor, dentist, restaurant, retailer — if Google is how customers find you, this is for you.
You want to understand what you're paying for
Even if you hire an agency — you should know enough to hold them accountable and know if they’re actually doing the work.
You want to DIY some or all of your online presence
$47/month for knowledge that agencies charge $1,500/month to implement. The math is obvious.
You want a community, not just another course
Ask questions. Get real answers. Connect with other Knoxville business owners navigating the same challenges.
Google Business Profile Mastery
Step-by-step video walkthroughs on setting up, optimizing, and maintaining your GBP to rank in the Google Map Pack for high-intent local searches.
Video Course
DIY Local SEO Playbook
Keyword research, on-page optimization, citation building, and link strategy — the exact system James uses for clients paying $1,500/month.
Video Course + Templates
Google Reviews System
The complete playbook for generating consistent 5-star reviews without begging — email templates, timing strategy, and response scripts.
Templates + Scripts
Google Ads for Small Business
Set up, run, and optimize Google Ads without wasting money — keyword research, ad copywriting, negative keywords, and conversion tracking in plain English.
Video Course
WordPress Essentials
How to update your site, add pages, and understand what your web designer is actually doing — no tech skills required.
Video Walkthroughs
Monthly Live Q&A — Ask James Anything
One 60-minute Zoom call per month. Bring your specific situation and get direct answers from 20+ years of hands-on experience.
Live — Every Month
All plans start with a 30-day free trial. Cancel anytime with one click — no contracts, no questions asked.
James has been building websites and running SEO campaigns for Knoxville businesses since the early 2000s. G Squared Studios has been recognized by TechBehemoths as the Top Web Design, Top SEO, and Top WordPress agency in the United States — all three in 2024.
He has worked with law firms, contractors, restaurants, real estate professionals, nonprofits, and hundreds of small businesses across East Tennessee and nationwide.
Why Am I Teaching This?
Because Most Agencies Won’t.
Most agencies keep their methods secret because knowledge is their product. I disagree. When I teach you how this works, one of two things happens: you implement it yourself and your business grows, or you realize how much work it actually is and hire me to do it for you.
Either way, you win. And that’s the whole point of G2 Pro.
This community is built on 20+ years of hard-won knowledge — not theory, not generic SEO advice, but the actual techniques I use every day for businesses right here in Knoxville and across the country.
Do I need any technical knowledge to benefit from G2 Pro?
None whatsoever. Everything is taught in plain English with screen-share walkthroughs. If you can update a Facebook status, you can implement what’s in G2 Pro. The whole point is demystifying things that agencies make sound impossibly complicated.
Is this just for Knoxville businesses?
Not at all. Local SEO principles apply to any local service business anywhere in the country. The examples and case studies are Knoxville-focused because that’s where James operates, but the strategies work in any market.
What if I already have an agency doing my SEO?
G2 Pro will help you understand exactly what your agency should be doing — and whether they’re actually doing it. Many business owners are shocked to discover how little their agency is delivering once they understand what quality SEO work actually looks like.
How much time will this take each week?
You can get value from G2 Pro in as little as 30 minutes a week. Courses are broken into short, actionable videos. The community is there when you have a specific question. The monthly Q&A is one hour. You set the pace.
Can I cancel anytime?
Yes — one click from your Skool account, no questions asked, no waiting period. You won’t be charged again after you cancel. Your first 30 days are free regardless of which plan you choose.
Your Competitors Are Learning This.
Are You?
Every month you’re not showing up on Google is a month your competitors are getting the calls that should be going to you. G2 Pro gives you the knowledge to change that — for less than the cost of one dinner out per week.