The Ultimate Marketing Tool
It’s no secret that every business needs a website. It’s almost unheard of not to have one. Sure, you could use all of these marketing tools, but they only augment your website and its presence. It has become the number one marketing tool over anything else available right now. Why? Because that is what you point to when you advertise. Your website is the central hub of your business. It’s your star employee that works 24/7 without a salary. When you create a Facebook ad, where does it point to? It usually points to your website, or a specially created landing page within your website. Even though your website is your best business asset, some business owners neglect their website, or they have one that doesn’t maximize its full potential. Let’s take a look at some things you can do to get the most out of your website, making it your ultimate marketing tool.
If you provide specific services, your website should help drive traffic and generate plenty of leads for you. The different pages on your website should funnel interested people to specific landing pages based on their interests. That way, you can send them promotions based on what they really want. Your home page is your ever-present landing page, where most visitors will arrive first. These homepage tips for your website will help you make the most of it.
You Can Use it to Build an Email List
You should always be looking to grow your email list. Whether you sell physical products or services, your email list should consist of a collection of highly targeted customers who are interested in what you have to offer. You can segment your email list, or break it up into different categories. This makes it easy to send offer or promotions, based on what that person opted into.
It Strengthens Your Brand
Your website should definitely coincide with your brand, its messaging and its core values. Your brand may take years to take shape, but it is important that every aspect of your business reflects the brand in a positive way.
It Generates Revenue
Whether you sell your own goods and services, or you do affiliate marketing, your website should generate revenue for your business. Whether people pick up the phone and call you, or they go on your site and make a purchase, your website should directly correlate to your sales numbers.
It Answers Questions
People usually visit your website, because they have questions on a specific topic, or they have questions about what you do. You should have both general information about your industry, and specific information about your business on your website. Not only is this good for local SEO, but it is good for business, too. It always helps to have a frequently asked questions page on your website.
Provide Detailed Product Information
People want to know if your products will do everything they need them to do before they make a purchase. That’s why it is important to have very detailed product information on your website. You could even go a step further and have a video on your site, showing how your product works, showing someone using it. An explainer video goes a long way.
Dispel Myths & Objections
This is the place to set the record straight about your business, your products, and your services. Word of mouth will spread on its own, but your website is the place where you can correct misinformation, or further reinforce positive reviews. If people come to your site with possible objections, address those objections and how your business can solve the problems necessary to get the job done.
Introduce Your Team
If you have a team that is vital to your business, introduce them on your site. Let people get to know who they are going to be working with. Display background information and why they are qualified to do their jobs. This will instill confidence in your potential customers, and they will be more likely to buy from you.
Humanize Your Business
Another thing that your website and your team can do is humanize your business. No one likes dealing with a faceless entity. Most people like interacting with real people. I don’t know about you, but I hate it when I call a business and I can only speak to a robot. Half the time they can’t understand you, and you end up shouting commands into the phone. Putting a face with the business makes it more welcoming and inviting, and people are likelier to let their guard down.
If you have an upcoming event, like a trade show or seminar, promote it on your website! It’s a great place for attendees to register, learn more about the event, and pay. Use social media to help spread the word, and you’ll have a jam packed event!
Contests are great for generating a buzz. Use a contest where people have to promote the contest via social media for entries. This is a great way to force something to go viral quickly. Just make sure what you’re giving away has some value. However, that doesn’t mean it has to be expensive.
Get The Most out of Your Website
You don’t have to know how to put all of this together, it’s just important to know what you can do with your website. If you’re not tech-savvy, you don’t have to be. Hire a web designer to do these things for you, so you can focus on your business. Using some of the strategies above will ensure that you get the most out of your website, fostering growth, generating revenue, and strengthening your brand. Hire us to create the ultimate marketing tool; your website.
Also published on Medium.