It used to be that word of mouth was the way to build a buzz around your business. While it still may be that way to some extent, times have definitely changed. It is important now more than ever to utilize anything possible to give your business an edge over the competition. One thing that has become prominent in the last couple of years is the importance of online reviews. Let’s take a look at why online reviews are so important to your business.
Reviews Create Confidence and trust with potential customers
People are turning to online reviews to evaluate local businesses before they buy, What this means for you is that if you provide great products and services, and you have a decent number of reviews, they can bring you even more business. 67% of consumers will read 6 reviews or less before they make a decision about a business.
Online Reviews provide you with feedback
The first thing that you’ll notice is that people will nitpick through your services. If there is anywhere you might be lacking, they’ll let you know it. You’ll also learn about the things you do exceptionally well. Focusing on these strengths and what people really want can help you. Improve what actually matters to your customers.
They help potential customers make informed decisions
Having several reviews can help people make informed decisions before ever approaching your business. They might have preconceptions about what you do and the services you provide. However, if they read through reviews of what you excel in, they may realize you’re not what they are looking for. You can avoid negative reviews from people who are upset that you aren’t a jack-of-all-trades type of business.
They help with SEO
If you look at who ranks on the 1st page for your industry keywords, it’s likely you’ll see a pattern. Most of them will have a lot of reviews, or they will all have mostly positive or near perfect reviews. Reviews help companies seem more relevant, which Google considers a factor in rankings. Authority is important to Google, so if you can make yourself as much of an authority or an expert in a particular industry, Google will reflect that in your rankings. Who does Google love the most? Themselves, so Google My Business reviews are going to wok the best. Online reviews make up roughly 10% of how Google decides to rank search results. This means having numerous reviews can help you bring in even more business, or at least increase your visibility.
Reviews Create Customer Loyalty
Online reviews, whether they are positive or negative, are great for building loyalty with your customer base. You can put a positive spin on a negative review by reaching out immediately and doing what it takes to remedy the issue. Others will see this, and despite a negative review or two, they will still convert to paying customers. It’s not about being perfect, but about taking care of your customers and showing you care.
Getting your customers to provide you with reviews is a great way to build your business. Reputation management is a big deal to businesses of all sizes. If you focus on providing excellent service, you’re sure to get a lot of positive reviews.
If you want more reviews from customers, but you aren’t sure how to reach out, we can help. Learn more here.
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Also published on Medium.