My Discontent With No Share Counts on Twitter

by Nov 27, 2015Graphic Design, Marketing, Social Media, Web design

no share counts on Twitter

No Share Counts on Twitter

For Years I’ve loved Twitter. I loved its simplicity, and its way to get the latest news, and thoughts from people I follow. It’s driven a decent amount of traffic my way for a long time, and I was excited to build a following for one of my sites based with Twitter. When they introduced Twitpics, I was excited. I just couldn’t wait to share images in my posts and engage users. With all of this being said, I want to discuss how I feel about the latest decision to have no share counts on Twitter.

No More Share Counts?

Why? How am I supposed to know how well my post has done on the platform? Why would you take something out of every website on the planet? Twitter had better have a good reason for making such a bold move.

Kiss Social Proof Goodbye

Social proof? I guess Twitter doesn’t care about social proof. They also don’t care whether or not you care about social proof. Bloggers, writers, and content creators everywhere use share counts to help reinforce their authority. When you arrive on a site that has 0 shares, what do you think? You’re likely to think less of the content you’re reading until proven otherwise. All of those posts that have been there for years on your blog, collecting and documenting social share after social share, will now have a big fat goose egg where there should be hundreds, even thousands of shares.

What The Latest Change Tell me About Twitter

Twitter obviously feels the need to shake things up in a big way. The problem with this is that it feels like they didn’t think before they acted. Share counts are everywhere. It’s like a testament to the validity and relevance of the content. When you see a post with 450 shares on Twitter, you know that post is a good post. People don’t generally share things just for the heck of it.

Twitter Cares Little For Small Business

If they did, they’d realize they are killing small business and their social power. Sure, you can Tweet someone’s content until you’re blue in the face, but the fact remains that if it isn’t being traced, how can you measure it. Some argue that you can still see metrics in services like Gnip, but I’ll be damned if I pay $3000+ per year to find out how my content is doing. That’s just not an expense I can justify.

Twitter Had Better Do Something…Fast

There has been a huge backlash on the web about all of this. The thing that surprises me is that they make no mention of a replacement for the share count. If they don’t replace the share count with something, I’ll go out on a limb and say that they’ll be joining Myspace in the list of social spots no longer visited.

Social share counts are part of the fun!

That’s why we like share counts. They help you to measure how well your content is performing. Everyone else does it. Google+, Facebook, LinkedIn, Pinterest, and any other valid social platform tracks shares. Having no share counts on Twitter is like going to a fast food restaurant that takes 30 minutes to get your food. It kind of defeats the purpose. Small businesses want shares and retweets. If you write for a living, you want to know how many tweets, retweets, etc., you received.

The Future of Twitter

Only Twitter knows the future of Twitter. They can either make their apologies and add the share count system back in, or they can implement something new that measures engagement. Whatever they do, they’d better do it quick. I can’t imagine Twitter pulling a vital part of their success and popularity and not having some sort of plan.

What do you think? With no share counts on Twitter, has this feature steered you away from them? Are you less likely to visit Twitter or is it such a part of your daily routine that you go there anyway?