Monthly Website Maintenance Plans Are Crucial

A lot of time, science, and strategy went into building your new website. Everything, from the headings and marketing copy to the photos and professional graphics were handcrafted to speak personally to your ideal customers and entice them to buy. With everything that goes into a website, it’s important to know that it requires upkeep and ongoing work to keep it running properly.

It’s like a machine

Most businesses owners aren’t aware that their website needs regular maintenance. Much like a vehicle’s engine needs oil to keep running, that oil needs to be replaced ever so often. It wears out, and you take your vehicle to a mechanic to change your oil and oil filter. Your website has parts and pieces that need to be fixed, optimized, and sometimes switched out or cleaned. Website performance is everything when it comes to your website. You’ll want a fast website. You will want an optimized website. You’ll definitely want a secure website.

You won’t have to maintain your website on your own

You are busy running your business. It’s tough enough handling clients and day-to-day activities that go on in your business. If you have someone who knows what they are doing, you can focus on your business, making it grow, and it takes a major task off your plate.

Someone has to update your website

It’s true, as much as we’d all like our websites to be pristine and maintenance free, that is wishful thinking. There is no avoiding regular website maintenance. You’ll want your website constantly bringing in new leads, and looking its best to enable you to do so.

It’s not as easy as it sounds

If we refer to our mechanic scenario, could you change your own oil? Of course you could. What if the air filter needs changing? Don’t forget about the brakes, and the transmission fluid, and the timing belt. I could go on and on, but the reality is, you can spend all of your time learning how to do all of those tasks, risk breaking your website, and then you end up having to pay much more to fix it. Not to mention the fact that while all of this is happening, attention is taken away from your customers, and time with your family. On top of all of that, your customers are visiting a website that is broken, and they are getting the wrong impression about your business.

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Use WordPress? Then you will need constant updates

WordPress is the best platform for a business website. With that being said, it is constantly evolving. It runs off of a database and PHP programming language, some javascript, and CSS. There are hundreds of thousands of themes and frameworks, and millions of plugins to add features and functionality to your website.

All of those things need to be maintained, so that everything works well with each other. Every now and then, a WordPress plugin will receive an update, and it could become incompatible with your theme, or other plugins.

You’ll have someone who knows what to do

With all of those elements to keep up with, having a maintenance plan with a local web design company will ensure that there is someone there for you to fix the problem quickly. Is your website displaying a white screen? I can usually diagnose the problem in under 5 minutes? I can usually have your website back up and running in 10-15 minutes. These kinds of services are crucial to getting your website up and running, and keeping it running.

With routine website maintenance, we would encounter a crash when it happens, so we would handle fixing it then, without you ever knowing about it. The only time you might hear about it is if a plugin has become completely incompatible with other themes or plugins, or if a plugin is no longer updated and supported by the maker. At this point we would look for an alternative wordpress plugin that does the same thing. As a business owner, can you imagine trying to do this yourself? It could take hours, or even days.

Fix website problems as they come up

Did you notice a bug or something that isn’t working properly on your website? Under a website maintenance agreement, you can let us know via phone or email what the issue is. We would try to replicate it, determine what the issue is, fix it, and all without you having to dig into the back end of the website yourself.

Then there’s the issue of security

Websites, now more than ever are constant targets for hackers. Hackers love to try and break in, inject malicious code, and adversely affect your website. With a professional website designer in your corner, the website is regularly backed up. In fact, we offer daily backups in the unlikely event that something may happen and your website needs to be restored. WordPress versions, WordPress plugins and WordPress themes are all updated regularly as well. We have software and tools to scan for strange files and malicious code, and we also have website monitoring. We’ll know if something isn’t right. We will know how to find it, and we will know how to eliminate it.

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It comes down to peace of mind

I know everything listed above sounds like a lot, and it is. That’s why it is important to have someone who knows what they are doing to handle all of this for you, cost effectively. This enables you to do what you do best, which is run your business, without the paranoia of having to check your website. You won’t have to figure all of this out on your own.

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