G Squared Studios Blog
Local SEO Explained: What is Good For Business is Good For Search
The main goal of most businesses is to bring customers from the area into their location. Some businesses can do this naturally, just from being in a high traffic location. However, most businesses have to rely on search to help them to get interested customers...
8 Things Google Analytics can tell you about your website
Almost every business today is online. The easy and extensive use of the internet has allowed many businesses to go online. It becomes hard to keep track of your website once you are in business. To help you in website analysis, Google offers a free of cost feature...
21 Awesome Sites and Tools for Web Designers
Tools for Designers Productivity and focus are the keys to any business owner's success. The right tools can save you hours of work and free up valuable time for you to do more of the things that directly add to your revenue. If you can be more organized, you can do...
Why Your Business Website Needs an SSL Certificate
Your website is a marketing tool for you business that is there, 27 hours a day, 7 days per week. It never takes a vacation, but it’s constantly there, bringing in new customers, answering questions, and priming new clients for doing business with you. There are many...
8 Reasons Not to do your own marketing (forever)
Marketing Your Own Business It’s the American Dream to own your own successful business. Many people start their own businesses for specific reasons. They want more time to do the things they want. They want more personal freedom. They want to spend more time with...
Why Your Business Should Pay For Monthly Website Maintenance Services
Monthly Website Maintenance Plans Are Crucial A lot of time, science, and strategy went into building your new website. Everything, from the headings and marketing copy to the photos and professional graphics were handcrafted to speak personally to your ideal...
Google Optimize is Now Free For Testing Your Business Website
What is Google Optimize? Google Optimize is derived from Google Optimize 360, which is an A/B testing platform for enterprises, or large companies. There was a huge demand for the platform for smaller businesses, so Google released a free version, simply called Google Optimize. What is A/B testing? A/B testing is where you make small tweaks or changes to your website, and text the results. For example, on a sales page, you might have a green checkout button, but you might test a blue checkout button. Then, you would review the results to see which one performed better. If your blue checkout button resulted in more sales, then you would definitely want to change the button from green to blue permanently. Companies are always taking costs into consideration. Most small businesses don’t have the funds or knowledge to optimize their websites with A/B testing. The great thing about Google Optimize is that in integrates with Google Analytics. This means if you’re already using Analytics, you can just add a line of code, and you’ll be able to use Google Optimize, too. WYSIWYG Editor Another advantage to using Google Optimize is that it has a visual editor. This means you can […]
Google’s Project Beacon & Why It’s Good for Your Business
It was a day like any other in my office earlier this week, when I decided to go downstairs and check the mail. To my surprise, I had a package in my mailbox. I was a little puzzled, especially when I saw that it was from Google. Did I win the Google lottery? Sadly, no, but what was inside was still cool. It was a new beacon from Google’s Project Beacon. What is Google Project Beacon? It’ for local businesses with a physical location and it’s meant to make your physical location a little more interactive with mobile users in your area. You place the beacon in the middle of your location, and it sends out a signal to nearby mobile users that have location services turned on. When they are close to your beacon and search for a service related to your business, your business is more likely to show up in search results. Don’t worry; it doesn’t store visitor information. The device only sends out a signal. This type of feature is vital for Knoxville SEO. Project Beacon Benefits There are several benefits to having the location-based device in your venue. Google is on board with businesses taking […]
Social Media ROI: How can its value be measured in your business?
How to do social media marketing for business with a Smartphone
Social Media Marketing from your Smartphone I’m a business owner, so I know every day is a struggle, You have to balance so many different things when it comes to running your business, You’re wearing so many hats, that it might seem like your job is never done. Sometimes it seems like there’s not enough hours in the day to accomplish everything. One of the things in the back of everybody’s mind is reaching new customers with social media marketing. You might think it takes hours to do each day, but it really doesn’t. The trick lies in the apps you use A lot of us would argue that it is a pain to log into each social media platform and post something. What if I told you that you didn’t have to do that! The trick lies in using an app that brings all of your social media accounts together in one place. Here’s the two that I would recommend: Buffer Buffer has been around for quite some time. One thing I like about it is that it enables you to curate other people’s content This is something that you should be doing along with promoting your own content. […]
Why Online Forms are Important on Every Business Website
Online forms, or web forms, are electronic forms that allow users to feed data onto a website. They can be used to collect valuable information about visitors to a website such as their preferences, likes, Internet usage, or their personal details. They resemble paper forms, but with the advantage of being more efficient, fast, and better at allowing for automation. Online forms are useful to a business website, in fact, almost vital. Any modern business site that lacks a page where visitors can fill in details fails in lead generation and conversions. Getting information about the target market audience would be difficult, making marketing strategies aimless and almost ineffective. Here are reasons why forms are important on any website. 1. Online Forms Are Trackable Online forms allow a website owner to keep track of the number of visitors to the site; when they visited, if they filled the online form or not, and the amount of time they spent on the site. Such information is important in designing ways to improve a site to increase traffic. And if they filled the online form, you get to know what they were looking for, and in a narrowed way, so that you […]
21 Ways to Improve Your Website Tremendously
A website should be like a well-oiled machine. But with any machine, there’s always a tune up or a tweak that can make it run faster or make it more efficient. If you approach your website with the mindset that something can always be better, you’ll get into the habit of trying improve your website. The better it gets, the more effective it will be. You’ll bring in more customers and make more sales. I’ve put together a list of ways you can make your website better. 1. Make it faster Speed is essential. Things like cutting down bulky images and stripping away server intense features that aren’t necessary can greatly reduce load times. Not only does this benefit your server, but website speed is an SEO factor that will help you with rankings. 2. Add Your Phone number and make it Tappable on mobile People shouldn’t have to struggle to get in touch with you. Most likely, they are finding you via mobile search to begin with, so make it an easy impulse action to click your number and immediately call you. 3. Make your website mobile-friendly Refine your website so that it looks great and is easy to […]