G Squared Studios Blog
Why Your Business Website Needs an SSL Certificate
Your website is a marketing tool for you business that is there, 27 hours a day, 7 days per week. It never takes a vacation, but it’s constantly there, bringing in new customers, answering questions, and priming new clients for doing business with you. There are many...
8 Reasons Not to do your own marketing (forever)
Marketing Your Own Business It’s the American Dream to own your own successful business. Many people start their own businesses for specific reasons. They want more time to do the things they want. They want more personal freedom. They want to spend more time with...
Why Your Business Should Pay For Monthly Website Maintenance Services
Monthly Website Maintenance Plans Are Crucial A lot of time, science, and strategy went into building your new website. Everything, from the headings and marketing copy to the photos and professional graphics were handcrafted to speak personally to your ideal...
Google Optimize is Now Free For Testing Your Business Website
What is Google Optimize? Google Optimize is derived from Google Optimize 360, which is an A/B testing platform for enterprises, or large companies. There was a huge demand for the platform for smaller businesses, so Google released a free version, simply called Google Optimize. What is A/B testing? A/B testing is where you make small tweaks or changes to your website, and text the results. For example, on a sales page, you might have a green checkout button, but you might test a blue checkout button. Then, you would review the results to see which one performed better. If your blue checkout button resulted in more sales, then you would definitely want to change the button from green to blue permanently. Companies are always taking costs into consideration. Most small businesses don’t have the funds or knowledge to optimize their websites with A/B testing. The great thing about Google Optimize is that in integrates with Google Analytics. This means if you’re already using Analytics, you can just add a line of code, and you’ll be able to use Google Optimize, too. WYSIWYG Editor Another advantage to using Google Optimize is that it has a visual editor. This means you can […]
Google’s Project Beacon & Why It’s Good for Your Business
It was a day like any other in my office earlier this week, when I decided to go downstairs and check the mail. To my surprise, I had a package in my mailbox. I was a little puzzled, especially when I saw that it was from Google. Did I win the Google lottery? Sadly, no, but what was inside was still cool. It was a new beacon from Google’s Project Beacon. What is Google Project Beacon? It’ for local businesses with a physical location and it’s meant to make your physical location a little more interactive with mobile users in your area. You place the beacon in the middle of your location, and it sends out a signal to nearby mobile users that have location services turned on. When they are close to your beacon and search for a service related to your business, your business is more likely to show up in search results. Don’t worry; it doesn’t store visitor information. The device only sends out a signal. This type of feature is vital for Knoxville SEO. Project Beacon Benefits There are several benefits to having the location-based device in your venue. Google is on board with businesses taking […]
Social Media ROI: How can its value be measured in your business?
How to do social media marketing for business with a Smartphone
Social Media Marketing from your Smartphone I’m a business owner, so I know every day is a struggle, You have to balance so many different things when it comes to running your business, You’re wearing so many hats, that it might seem like your job is never done. Sometimes it seems like there’s not enough hours in the day to accomplish everything. One of the things in the back of everybody’s mind is reaching new customers with social media marketing. You might think it takes hours to do each day, but it really doesn’t. The trick lies in the apps you use A lot of us would argue that it is a pain to log into each social media platform and post something. What if I told you that you didn’t have to do that! The trick lies in using an app that brings all of your social media accounts together in one place. Here’s the two that I would recommend: Buffer Buffer has been around for quite some time. One thing I like about it is that it enables you to curate other people’s content This is something that you should be doing along with promoting your own content. […]
Why Online Forms are Important on Every Business Website
Online forms, or web forms, are electronic forms that allow users to feed data onto a website. They can be used to collect valuable information about visitors to a website such as their preferences, likes, Internet usage, or their personal details. They resemble paper forms, but with the advantage of being more efficient, fast, and better at allowing for automation. Online forms are useful to a business website, in fact, almost vital. Any modern business site that lacks a page where visitors can fill in details fails in lead generation and conversions. Getting information about the target market audience would be difficult, making marketing strategies aimless and almost ineffective. Here are reasons why forms are important on any website. 1. Online Forms Are Trackable Online forms allow a website owner to keep track of the number of visitors to the site; when they visited, if they filled the online form or not, and the amount of time they spent on the site. Such information is important in designing ways to improve a site to increase traffic. And if they filled the online form, you get to know what they were looking for, and in a narrowed way, so that you […]
21 Ways to Improve Your Website Tremendously
A website should be like a well-oiled machine. But with any machine, there’s always a tune up or a tweak that can make it run faster or make it more efficient. If you approach your website with the mindset that something can always be better, you’ll get into the habit of trying improve your website. The better it gets, the more effective it will be. You’ll bring in more customers and make more sales. I’ve put together a list of ways you can make your website better. 1. Make it faster Speed is essential. Things like cutting down bulky images and stripping away server intense features that aren’t necessary can greatly reduce load times. Not only does this benefit your server, but website speed is an SEO factor that will help you with rankings. 2. Add Your Phone number and make it Tappable on mobile People shouldn’t have to struggle to get in touch with you. Most likely, they are finding you via mobile search to begin with, so make it an easy impulse action to click your number and immediately call you. 3. Make your website mobile-friendly Refine your website so that it looks great and is easy to […]
Great Facebook Marketing Tips That Actually Work For Businesses
Facebook Marketing Tips For Businesses of Any Size Of all the social media platforms out there, Facebook is the best one for reaching a specific audience. You have excellent control over growing your business, and targeting a specific audience. You can hire a social media marketer to handle your account so you can focus on running your business. However, if you decide to do it yourself, here are some Facebook marketing tips to help you get the best results. Forget Vanity Metrics Vanity metrics are when you get a lot of likes on a post, or your Facebook page gets a lot of likes. That shouldn’t be your focus if you really want to bring in new business from Facebook. Your focus should be getting people to click your Facebook posts and go to your website and buy. If you have an actual location, you want people to come in and buy. It doesn’t matter if you have 2700 Facebook likes on a post if none of those people ever buy anything from you. Likes don’t translate into revenue. It doesn’t Cost Much to Reach Far A lot of people have a misconception that it takes a lot of money […]
Website Links Explained: Types of Links to and From Your Site
Types of Website Links It’s no secret that your website’s structure and content are major factors for getting your website ranked in search engines. You have to have just the right mix of ingredients to make your SEO recipe taste good. While most people focus on backlinks to their website, there are different types of website links, and they’re all important. Confused? Don’t worry. I’ll break them down for you here. Internal Links Anchor links (Within the same Page) These types of anchor links are used when you want to link a word or phrase, and have it pop down to that portion of content on the same page. This is typically for longer pages with many different sections of content. It can also be just to make it more convenient for your visitors to jump to the exact content they want to read, without having to scroll a lot to get to it. Anchor links can be to a specific section on another page, too. Let’s look at how the code works, and how it is different for each one. Anchor links on the same page Whatever text you are linking from will simply have a # symbol and […]
Which SEO Services Will Help Your Business The Most
Most businesses know the importance of SEO or search engine optimization. The end results are high rankings in search engines, and that’s what everyone is after. The whole point is to get more customers buying your products or walking through the door to your business. With all of the different types of SEO services out there, which Knoxville SEO company will provide services that benefit your business the most? Which services are right for your business? Citations (Also called directory listings) Citations, or directory listings, are where your business is listed in online directories. The idea is that if your business is a real, legitimate business, you should be listed in business directories. You want to have a good mix of general online listings, and a mix of industry-specific directories. You want to make sure the business name, address, and phone number are correct and consistent across all listings. The added benefit of these listings is that you get a lot of authority backlinks pointed to your website. These are natural, and effective, too. Another added benefit of directory listings is that some people actually end up on the directory websites. If your business is listed there, you might end […]