G Squared Studios Blog
Why Online Forms are Important on Every Business Website
Online forms, or web forms, are electronic forms that allow users to feed data onto a website. They can be used to collect valuable information about visitors to a website such as their preferences, likes, Internet usage, or their personal details. They resemble paper forms, but with the advantage of being more efficient, fast, and better at allowing for automation. Online forms are useful to a business website, in fact, almost vital. Any modern business site that lacks a page where visitors can fill in details fails in lead generation and conversions. Getting information about the target market audience would be difficult, making marketing strategies aimless and almost ineffective. Here are reasons why forms are important on any website. 1. Online Forms Are Trackable Online forms allow a website owner to keep track of the number of visitors to the site; when they visited, if they filled the online form or not, and the amount of time they spent on the site. Such information is important in designing ways to improve a site to increase traffic. And if they filled the online form, you get to know what they were looking for, and in a narrowed way, so that you […]
21 Ways to Improve Your Website Tremendously
A website should be like a well-oiled machine. But with any machine, there’s always a tune up or a tweak that can make it run faster or make it more efficient. If you approach your website with the mindset that something can always be better, you’ll get into the habit of trying improve your website. The better it gets, the more effective it will be. You’ll bring in more customers and make more sales. I’ve put together a list of ways you can make your website better. 1. Make it faster Speed is essential. Things like cutting down bulky images and stripping away server intense features that aren’t necessary can greatly reduce load times. Not only does this benefit your server, but website speed is an SEO factor that will help you with rankings. 2. Add Your Phone number and make it Tappable on mobile People shouldn’t have to struggle to get in touch with you. Most likely, they are finding you via mobile search to begin with, so make it an easy impulse action to click your number and immediately call you. 3. Make your website mobile-friendly Refine your website so that it looks great and is easy to […]
Great Facebook Marketing Tips That Actually Work For Businesses
Facebook Marketing Tips For Businesses of Any Size Of all the social media platforms out there, Facebook is the best one for reaching a specific audience. You have excellent control over growing your business, and targeting a specific audience. You can hire a social media marketer to handle your account so you can focus on running your business. However, if you decide to do it yourself, here are some Facebook marketing tips to help you get the best results. Forget Vanity Metrics Vanity metrics are when you get a lot of likes on a post, or your Facebook page gets a lot of likes. That shouldn’t be your focus if you really want to bring in new business from Facebook. Your focus should be getting people to click your Facebook posts and go to your website and buy. If you have an actual location, you want people to come in and buy. It doesn’t matter if you have 2700 Facebook likes on a post if none of those people ever buy anything from you. Likes don’t translate into revenue. It doesn’t Cost Much to Reach Far A lot of people have a misconception that it takes a lot of money […]
Website Links Explained: Types of Links to and From Your Site
Types of Website Links It’s no secret that your website’s structure and content are major factors for getting your website ranked in search engines. You have to have just the right mix of ingredients to make your SEO recipe taste good. While most people focus on backlinks to their website, there are different types of website links, and they’re all important. Confused? Don’t worry. I’ll break them down for you here. Internal Links Anchor links (Within the same Page) These types of anchor links are used when you want to link a word or phrase, and have it pop down to that portion of content on the same page. This is typically for longer pages with many different sections of content. It can also be just to make it more convenient for your visitors to jump to the exact content they want to read, without having to scroll a lot to get to it. Anchor links can be to a specific section on another page, too. Let’s look at how the code works, and how it is different for each one. Anchor links on the same page Whatever text you are linking from will simply have a # symbol and […]
Which SEO Services Will Help Your Business The Most
Most businesses know the importance of SEO or search engine optimization. The end results are high rankings in search engines, and that’s what everyone is after. The whole point is to get more customers buying your products or walking through the door to your business. With all of the different types of SEO services out there, which Knoxville SEO company will provide services that benefit your business the most? Which services are right for your business? Citations (Also called directory listings) Citations, or directory listings, are where your business is listed in online directories. The idea is that if your business is a real, legitimate business, you should be listed in business directories. You want to have a good mix of general online listings, and a mix of industry-specific directories. You want to make sure the business name, address, and phone number are correct and consistent across all listings. The added benefit of these listings is that you get a lot of authority backlinks pointed to your website. These are natural, and effective, too. Another added benefit of directory listings is that some people actually end up on the directory websites. If your business is listed there, you might end […]
What is Black Hat SEO & Why You Should Avoid Bad SEO Completely
Have you ever been playing a video game where the game is so hard that it isn’t fun anymore? Maybe you’ve played a game and beaten it, and you want to go back and play with cheat codes where you never run out of health or ammo. Black hat SEO is a little like that, except it is entrenched in your business and your livelihood. If you’re wondering what types of bad SEO to avoid, look no further. I’ll share with you the ins and outs of trying to one-up Google, and why you really shouldn’t do that at all. What is Black Hat SEO? Whenever you try to game the system and beat Google, Yahoo or Bing, it’s considered to be black hat. It’s the dark side of SEO, which is kind of like the analogy above. You’re basically trying to cheat or jump ahead of other businesses to take a higher spot than you deserve. Black Hat Techniques There are all types of sneaky and tricky things you can do to beat the system. I’ll name a few, and it is important to remember that you should not do any of these techniques. There’s no way to outsmart […]
The Importance of An Ongoing Social Media Strategy
If you really want to success in bringing in new business, you need to do 3 things well. You need to conquer online search, social media, and the traditional method of word of mouth. Those 3 things will help your business to grow and spread the word. The main focus in this post will be building a solid social media strategy. You’ll learn why this is so important, and how you can start today. You can see from the infographic below, social media marketing can expose you to a huge audience. Social media marketing is a self multiplier What I mean by that is that you can create something great on social media, such as an interesting slide show, or a quick video. If people find it interesting enough, they will share it over and over again, marketing your business for you. Sure, businesses have the dream of going viral, which means it gets tens, even hundreds of thousands of shares. However, your focus should just be on getting a few hundred. If it gets more, that’s great, but it isn’t as likely. This is different from an online search because no one shares your search results. You don’t get […]
Essential Logo Buying Tips for Building a Strong Brand
Logo Buying Tips Every business needs a high quality logo. This is true whether you’re just starting out as a small business, or you’ve been in business for years. The hardest part about hiring a graphic designer to design a logo for your business is where to start. A quality logo is one of the essential building blocks of developing a successful brand. Let’s take a look at few logo buying tips that will help to make your logo design project more successful. Know your likes and dislikes It is important to get an idea of the types of logos that you like. It’s good to look around at different logo examples in your industry. If you notice that a lot of your competitors have similar logos, you’ll want to focus on something that helps you stand out. Also, if you already have an idea of what you’re looking for, you can communicate that idea much better to your designer. Be ready to give your input Logo designers need feedback. It’s important to get your input during the design process. This will make it easier for the designer to give you what you want. You’ll be much happier with the […]
Modern Web Design Elements To Use in a Great Business Website
What Are Modern Web Design Elements? With web design trends constantly changing, it seems tough to keep up with the latest things to integrate into your website. My focus in on modern web design elements that never get old. These elements focus on clarity and user experience, over flashy features. Let’s explore this in more detail. You’ll learn what features to use in your website for the most longevity possible. Simple Navigation It’s a bad idea to have a complicated navigation menu for your website. You shouldn’t bury important pages in hidden menus. At the same time, you have to make sure not to include every single page in your top-level navigation. It is a good idea to break things down into secondary and even tertiary information. Tap To Call Feature For Mobile Devices There’s nothing worse than doing a mobile search for something, and having to jump through hoops just to be able to call them on the phone. If I am out walking around, or I am in transit, I don’t want to have to click and click to find where your number is. I shouldn’t have to remember it or copy and paste it. I should be […]
Understrap: Bootstrap 4 Meets Underscores WordPress Theme
Website Builder Woes: Why They Don’t Hurt My Business
A Free Website Builder? When someone says you can make your own website, it sounds like a great deal. This is especially if you have a low budget, or you’re just starting out. As a web designer, I am often asked “I bet you hate those free website builders don’t you?” What’s funny is that most people are surprised by my reply. On the contrary, I love every free website builder. They make being one of the best knoxville web designers even easier. To understand my answer, let’s explore some of the top website creators, and why they actually help bring me business. You Can Definitely Build Your Own Website It’s true, you can! The trick here is that I never said it would be good, or that it would be the best route to go. Let me explain. The actual act of building websites isn’t rocket science, from a structure standpoint. You can choose any website creator out there and throw up a website in a few days, depending on the size. There is web site builder software out there that will even design the whole site for you, using artificial intelligence. The problem is that it will only […]
